{"id":191,"date":"2011-10-13T19:16:05","date_gmt":"2011-10-13T19:16:05","guid":{"rendered":"http:\/\/team2bit.com\/wordpress\/?p=191"},"modified":"2011-10-13T19:27:39","modified_gmt":"2011-10-13T19:27:39","slug":"guerilla-marketing","status":"publish","type":"post","link":"http:\/\/team2bit.com\/wordpress\/2011\/10\/13\/guerilla-marketing\/","title":{"rendered":"Guerilla Marketing"},"content":{"rendered":"<p>Marketing.  It&#8217;s easily one of the hardest things about being an indie.  Making a unique, original, fun game is one thing, but actually getting people to play it is another.  Like many, we&#8217;ve started the process of establishing an online Team2Bit presence through all the standard channels (website, twitter, facebook, youtube).  So you sit back and twiddle every day, but what next?  I suppose that&#8217;s where you need to be a little creative.  This past weekend at IndieCade we made our first pass at guerilla marketing, covertly stashing Fist Puncher trading cards strategically around conference sites (maybe &#8220;randomly&#8221; is more accurate).  Maybe next we&#8217;ll make Fist Puncher cupcakes.<br \/>\n-MattKain<\/p>\n<p>[Below: Kid Justice and Dr. Karate cards at IndieCade]<br \/>\n<a href=\"http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_6BCD2E06-F666-6B0E-BEC3-35AF19C03C0D1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_6BCD2E06-F666-6B0E-BEC3-35AF19C03C0D1-225x300.jpg\" alt=\"\" title=\"Kid Justice Card at IndieCade\" width=\"225\" height=\"300\" class=\"alignnone size-medium wp-image-192\" srcset=\"http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_6BCD2E06-F666-6B0E-BEC3-35AF19C03C0D1-225x300.jpg 225w, http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_6BCD2E06-F666-6B0E-BEC3-35AF19C03C0D1-768x1024.jpg 768w, http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_6BCD2E06-F666-6B0E-BEC3-35AF19C03C0D1.jpg 1223w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a> <a href=\"http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_97F8120D-9A27-03F4-9670-A00F5FE88070.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_97F8120D-9A27-03F4-9670-A00F5FE88070-300x225.jpg\" alt=\"\" title=\"Dr. Karate Card at IndieCade\" width=\"300\" height=\"225\" class=\"alignnone size-medium wp-image-193\" srcset=\"http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_97F8120D-9A27-03F4-9670-A00F5FE88070-300x225.jpg 300w, http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_97F8120D-9A27-03F4-9670-A00F5FE88070-1024x768.jpg 1024w, http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_97F8120D-9A27-03F4-9670-A00F5FE88070-399x300.jpg 399w, http:\/\/team2bit.com\/wordpress\/wp-content\/uploads\/2011\/10\/Photo_97F8120D-9A27-03F4-9670-A00F5FE88070.jpg 1630w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing. It&#8217;s easily one of the hardest things about being an indie. Making a unique, original, fun game is one thing, but actually getting people to play it is another. Like many, we&#8217;ve started the process of establishing an online &hellip; <a href=\"http:\/\/team2bit.com\/wordpress\/2011\/10\/13\/guerilla-marketing\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[24,12,4,30,11],"class_list":["post-191","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-dr-karate","tag-fist-puncher","tag-indiecade","tag-kid-justice","tag-team2bit"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":7,"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":202,"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/posts\/191\/revisions\/202"}],"wp:attachment":[{"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/team2bit.com\/wordpress\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}