Marketing. It’s easily one of the hardest things about being an indie. Making a unique, original, fun game is one thing, but actually getting people to play it is another. Like many, we’ve started the process of establishing an online Team2Bit presence through all the standard channels (website, twitter, facebook, youtube). So you sit back and twiddle every day, but what next? I suppose that’s where you need to be a little creative. This past weekend at IndieCade we made our first pass at guerilla marketing, covertly stashing Fist Puncher trading cards strategically around conference sites (maybe “randomly” is more accurate). Maybe next we’ll make Fist Puncher cupcakes.
-MattKain

[Below: Kid Justice and Dr. Karate cards at IndieCade]